Waterford's Neighborhood Grocer & Bakery
At WIC Store, we source fresh groceries and hand-picked baked goods with the same care our families deserve. From morning bread to your weekly pantry restock, every item on our shelves has earned its place.
Our Story
WIC Store has been a steady presence on East Street for years — the kind of market where regulars know your name and you know exactly which loaves come in fresh each morning. We aren't a chain chasing margins. We're a local grocer and bakery making deliberate choices about what we put in front of our neighbors.
That means real bread, not frozen-and-thawed. Produce that arrived recently, not weeks ago. Pantry staples you'd actually serve your family. We keep our selection focused because a well-curated shelf beats an overwhelming one every time.
What We Offer
Every category in our store is thoughtfully assembled — no filler, no compromise on freshness.
Bread, pastries, and specialty items baked fresh for the day. From crusty country loaves to flaky pastries — made with real butter and real ingredients.
Seasonal fruits and vegetables selected for flavor and freshness. We rotate our selection so what's on display is what's actually good right now.
Everyday essentials — grains, oils, sauces, canned goods, and household staples. We stock the brands and items our community actually asks for.
Milk, cheese, eggs, and refrigerated items kept at proper temperatures. We turn our stock frequently so you're never getting yesterday's product.
Juices, sodas, coffee, tea, and bottled water. We carry the drinks our neighbors actually want — and a few pleasant surprises worth trying.
International ingredients, ethnic foods, and specialty products we've sourced because our community asked for them. Let us know what you're looking for.
What Sets Us Apart
We don't cut corners. These aren't marketing words — they're the standards we hold ourselves to every day.
Our bakery items are baked the same day they're displayed. Our produce rotates constantly. If it's on our shelf, it's meant to be bought and used — not stored until it's past its prime.
We inspect every shipment and pull anything that doesn't meet our standards. Our customers know that what they buy at WIC Store is something we'd serve our own families.
We're not a franchise. We're your neighbors. Our product choices, our hours, and our service are shaped by what this community actually needs — not a corporate playbook.
Inside WIC Store
What Our Customers Say
We let our regulars do the talking — these are the words we hear most often.
"I've been shopping at WIC Store for years. The bread is always fresh, the produce is better than the big chains, and the staff remembers my name. It's the kind of place that makes grocery shopping actually pleasant."
Waterford, CA
"We moved to the area and needed a reliable market. WIC Store has everything we need — groceries, baked goods, and specialty items we can't find elsewhere. It feels like a real community market, not a supermarket."
Waterford, CA
"The quality here is consistently excellent. I bring visitors from out of town here instead of the grocery stores because I know they'll find real food — fresh bread, good produce, things you can actually taste."
Waterford, CA
"What I appreciate most is that nothing feels rushed or artificial. The bakery items taste like they were made properly. The shelves are always stocked but never overstuffed. It's just good, honest groceries."
Waterford, CA
Stop By Today
Whether you need a quick loaf of bread or a full weekly shop, we're here for you — right here on East Street in Waterford.
Get in TouchVisit Us
Come say hello, browse our shelves, or send us a message — we're always happy to help.
Address
129 E St, Waterford
95386-9000, CA
Phone
Hours
Monday – Saturday: 9:00 AM – 8:00 PM
Sunday: 10:00 AM – 6:00 PM
